seo (Search Engine Optimization)
SEO know that search engines are placing increasing value on quality content – which will invariably increase traffic to a site.
The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
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Reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
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Optimizing copy and landing pages for search engine optimization
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Performing ongoing keyword research including discovery and expansion of keyword opportunities
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Researching and implementing content recommendations for organic success
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Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
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Track, report, and analyze website analytics and PPC initiatives and campaigns
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Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
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Optimize copy and landing pages for search engine marketing
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Perform ongoing keyword discovery, expansion and optimization
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Research and implement search engine optimization recommendations
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Research and analyze competitor advertising links
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Develop and implement link building strategy
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Work with the development team to ensure SEO best practices are properly implemented on newly developed code
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Work with editorial and marketing teams to drive SEO in content creation and content programming
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Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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In-depth keyword research, Study traffic and analytics, Split-testing similar pages, Building natural/quality back links, Analyzing the client’s competitors, Maximizing Search exposure, Expertise with WordPress, Creating effective/citations ranking strategies
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Writing great content geared towards ideal customers
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Adding photos and graphics to make pages visually appealing and engaging
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Ensuring keywords are used properly (in the title, first paragraph, etc.)
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importance of having a mobile optimized website
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Driving traffic from numerous sources around the web
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Making content authoritative, yet easy to read as well